Copperberg|MiraklTHE AFTERMARKET SQUEEZE

THE AFTERMARKET SQUEEZE

Digitize & scale your aftermarket

New equipment margins are shrinking, while spare parts and accessories are the real profitability engine for manufacturers. But for the modern B2B buyer, non-genuine suppliers are winning on convenience. Take 2 minutes now to find out where you stand.

Test your maturity level now

5 questions · ~2 minutes

53%

Decline in new equipment margins over the past decade

Mercer Capital, 2024

65%

Of aftermarket parts sales now involve non-genuine components

INFERENCE FROM MCKINSEY, ROLAND BERGER, BCG, SEMA DATA

4×

Higher margins in aftermarket vs. new equipment sales

McKinsey & Company, 2024

Make parts discoverable

Buyers expect to discover, configure and order genuine parts in minutes — not days. Friction is what sends them to non-genuine alternatives.

Empower your network

Your dealers and distributors are an asset, not an obstacle. The platforms that scale empower the channel rather than bypass it.

Get AI-ready

By 2028, AI agents will intermediate 90% B2B buying according to Gartner. Your data, catalog and platform need to be ready for autonomous discovery.

Buying experience

Close the gap between browsing and buying

  • Unified parts catalog with rich, structured product data
  • Self-service ordering with dealer fulfilling orders
  • Pre-negotiated pricing, contracts and entitlements per buyer

Dealer integration

Turn your channel into your competitive advantage

  • Display real-time inventory and pricing
  • Dealer-managed pricing and promotions
  • Operational visibility for you and customers, from order to delivery

AI readiness

Be the brand that AI agents recommend

  • Structured, AI-readable product data
  • Compatibility, fitment and lifecycle metadata
  • APIs and feeds engineered for agentic-led buying
Test your maturity level now